Record Details



Enlarge cover image for Designing brand identity : an essential guide for the entire branding team / Alina Wheeler. E-book

Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.

Wheeler, Alina, (author.).

Record details

  • ISBN: 9781119375418
  • ISBN: 111937541X
  • ISBN: 9781118980842
  • ISBN: 1118980840
  • Physical Description: 1 online resource
  • Edition: Fifth edition.
  • Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Source of Description Note:
Online resource; title from digital title page (viewed on October 10, 2017).
Subject:
Brand name products
Branding (Marketing)
Trademarks > Design.
Advertising > Brand name products.